Welcome to our digital repository at University of Eloued

We are pleased to welcome you to DSpace, the official digital library of El Oued University. Our platform is designed to preserve, manage, and provide access to the academic and scientific resources produced by the university’s faculty and students. It offers rich and regularly updated content, including:

Graduation theses and final year projects from various disciplines.

Scientific articles and academic publications.

Research reports and findings by faculty members.

Master’s and doctoral dissertations.

Proceedings and contributions from scientific conferences organized by the university.

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You can easily browse our collections, access diverse academic content, and take part in enriching the university’s knowledge base.

Univ Eloued

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Now showing 1 - 5 of 14

Recent Submissions

The Influence Of Brand Experience
(Univesity of Eloed جامعة الوادي, 2025-09-30) Sayah ,Fatima
Businesses are increasingly focusing on brand experience due to its dual role in directly creating customer value and shaping customers’ perceptions of brand equity. This study investigates the impact of brand experience and Brand Image on Brand Loyalty in Cosmetics products sector. These components: brand experience and Brand Image positively influence brand Loyalty. This research offers a valuable contribution to the literature on brand experience and brand Image, especially within the cosmetics product’s context. Managerial implications are also provided to guide businesses in enhancing customer brand experiences and strengthening brand Image.
The Impact Of Investment On Food Exports
(University of Eloued جامعة الوادي, 2025-12-30) Bourahla ,Zahra
This paper attempted to study the impact of investment on food exports in Algeria in the Context of Economic Diversification during the period from 2000 to 2023. The inductive approach was followed to cover all theoretical aspects related to the study, using both descriptive and analytical methods. As for the empirical side, a quantitative approach was adopted using (ARDL) model. Among the findings of the study, it was observed that foreign direct investment did not contribute to the promotion of Algerian exports during the period from 2000 to 2023. It was found that the impact of FDI on Algerian exports is negative, indicating an inverse relationship between FDI and exports. Specifically, an increase of one unit in investment would lead to a decrease of 10.55825 units in Algerian exports. This result aligns closely with the current reality of the Algerian economy
The Impact Of Electronic Marketing On Improving The Quality Of Tourism Services
(University of Eloued جامعة الوادي, 2025-12-30) Aziez, Amina; Soualah Ahmima ,Achouak
This study aimed to determine the contribution of electronic marketing with its seven dimensions on improving the quality of tourism services. To achieve the objectives of the study, a questionnaire was used as a data collection tool. A total of 48 questionnaires were analyzed, which were distributed among a sample of customers of the tourism agencies in El-Oued Province, using the SPSS statistical program. The results of the study showed that the use of electronic marketing has an impact on improving the quality of tourism services, particularly in relation to the following dimensions: electronic service, electronic promotion, website, and virtual communities. The study also indicated a correlation between electronic marketing and the improvement of tourism service quality, especially concerning the dimensions of: electronic service, electronic promotion, website, and virtual communities in the tourism agencies in El Oued Province. finally, a set of suggestions.
The Food Industry In Algeria
(University of Eloued جامعة الوادي, 2025-12-30) Barkat ,Samira; Benkheznadji, Amina
This study aims to provide insights into the status of the food industry in Algeria, a critical sector for achieving food security, self-sufficiency, and economic diversification away from reliance on the fuel sector. The analysis covers the period from 2000 to 2023, revealing significant growth in the food industry. However, it still struggles to meet local food demands due to inadequate infrastructure, lack of financial support, outdated technology, management issues, and marketing difficulties. Additionally, the sector is impacted by climate change and unstable environmental conditions, affecting agricultural productivity and output quality. The study emphasizes the urgent need for government policies and strategies to support the sector's growth and development.
The Competitive Stratification Of Islamic Banks In Algeri
(University of Eloued جامعة الوادي, 2025-12-30) Bounatiro, Ibtissem; Bensaid, Mohamed
This study endeavors to scrutinize the competitive dynamics between conventional and Islamic banking institutions by conducting a methodologically grounded comparative examination of Al Baraka Bank Algeria vis-à-vis privately owned conventional banks operating within the Algerian financial ecosystem over a five-year period (2015–2019). The empirical scope of this investigation encompasses a sample comprising four privately held conventional banks juxtaposed against Al Baraka Bank as a representative entity of Islamic financial intermediation within the Algerian banking sector. The findings substantiate the premise that Islamic banking is undergoing a trajectory of sustained evolution, manifesting significant enhancements in operational efficiency. This upward trajectory has, in turn, reinforced the competitive positioning of Islamic banks, augmenting their capacity to contend with privately owned conventional banking entities within the Algerian financial landscape