The Impact Of Innovative Marketing On Enhancing Brand Image

Abstract

This study aimed to examine the impact of innovative marketing on enhancing brand image from the customer’s perspective. It was based on a field study conducted on a purposive sample of DeaDecor’s customers. The study sample consisted of 100 valid responses analyzed using the Statistical Package for the Social Sciences (SPSS). The findings revealed a statistically significant effect at the 5% significance level of innovative marketing on improving the brand image of DeaDecor from the perspective of the Algerian customer