The Impact Of Innovative Marketing On Enhancing Brand Image

Simple item page
dc.contributor.authorMayouf ,Houda
dc.contributor.authorAbassi ,Talal
dc.date.accessioned2026-05-07T13:13:24Z
dc.date.issued2025-12-27
dc.descriptionArticle
dc.description.abstractThis study aimed to examine the impact of innovative marketing on enhancing brand image from the customer’s perspective. It was based on a field study conducted on a purposive sample of DeaDecor’s customers. The study sample consisted of 100 valid responses analyzed using the Statistical Package for the Social Sciences (SPSS). The findings revealed a statistically significant effect at the 5% significance level of innovative marketing on improving the brand image of DeaDecor from the perspective of the Algerian customer
dc.identifier.citationMayouf ,Houda. Abassi ,Talal. The Impact Of Innovative Marketing On Enhancing Brand Image . Journal of Finance and Accounting Studies Vol 015. N 01. 27 December 2025. faculty of economie commercial and management sciences. university of el oued .
dc.identifier.issn2437-1165
dc.identifier.urihttps://archives.univ-eloued.dz/handle/123456789/42002
dc.language.isoen
dc.publisherUniversity of Eloued جامعة الوادي
dc.subjectInnovative Marketing
dc.subjectBrand
dc.subjectBrand Image
dc.titleThe Impact Of Innovative Marketing On Enhancing Brand Image
dc.typeArticle

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
the-impact-of-innovative-marketing-on-enhancing-brand-image_-a-field-study-of-a-sample-of-deadecor’s-customers.pdf
Size:
374.21 KB
Format:
Adobe Portable Document Format
Download

License bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

JFAS-Vol 15 N 01