تحديات المقاولاتية الثقافية ودورها في استدامة قيمة التراث الثقافي

Abstract

This study aims to present the theoretical foundations of cultural entrepreneurship and highlight its contribution to the economic and cultural activation of traditional and artistic handicrafts sectorin Algeria. Within this framework, we have addressed the following problematic:What role does cultural entrepreneurship play in sustaining the cultural and economic value of traditional and artistic handicrafts in Algeria? In order to obtain scientific and practical results, we opted for the case study of the entrepreneurial orientation adopted by the State for the traditional and artistic handicrafts sector, which is represented by the CREE-GERME training programme. The obtained results reveal that it is essential to approach the traditional and artistic handicrafts sector through the concept and policies of cultural entrepreneurship, rather than the general concept of entrepreneurship, due to the unique cultural value of the products in this sector.