The Role Of Digital Marketing In Developing E-commerce In Algeria

Abstract

This study aims to highlight the role of digital marketing in the development of e-commerce, which refers to a set of activities that always rely on computers and the internet to exchange goods and services in a modern and direct manner, but in electronic form. The study also aimed to clarify the laws governing this trade in Algeria. We also discussed the definition of some digital commercial platforms in Algeria and attempted, through this paper, to highlight the most important challenges that hinder the application of digital marketing for the development of electronic commercial transactions in Algeria. The study concluded that it is necessary to update and develop digital marketing to develop e-commerce by proposing some solutions in Algeria.