إدارة الموارد البشرية وفق مدخل إدارة الجودة الشاملة

Abstract

This study aims to highlight the role of human resource management in implementing the principles of Total Quality Management within organizations, through a case study of CATEL. The transformations in the business environment demonstrate that adopting TQM is no longer optional but a strategic necessity to ensure competitiveness and sustainability. However, its success remains highly dependent on the effectiveness of human resource management, which serves as the main driver for promoting a culture of quality and continuous improvement. The findings reveal that investments in selective recruitment, continuous training, performancebased incentives, and active employee participation are key factors for the successful implementation of TQM. The CATEL case study further demonstrates significant improvements in customer satisfaction, reductions in error rates, and stronger employee commitment.