البنية العاملية للعوامل المؤثرة على تبني تجارة التجزئة للتجارة الالكترونية في الجزائر

Abstract

This study aimed to develop a model to identify the factors influencing the adoption of e-business in retail and the shift to e- retailing.The questionnaire was used to collect primary data by distributing 268 of them and analyzing them using the statistical software JASP V19 and AMOS V24 , employing various tests, It identifies three key factors: (1)The Organizational factors, including the institution’s attitude toward e-commerce, digitalization strategy, (2) Macro Environment, covering government support and legal aspects. (3) The Specific environment, which included pressure from suppliers and customers.