توظيف الذكاء الاصطناعي لتعزيز التعلم التنظيمي والابتكار

Abstract

This study aims to analyze how artificial intelligence (AI) can be leveraged to enhance organizational learning and innovation, through an analytical examination of Microsoft and IBM. A descriptive-analytical case study approach was adopted, based on the analysis of official annual reports and corporate documents related to AI applications in learning and innovation. The findings indicate that AI deployment strengthens organizational learning by personalizing learning pathways, identifying skill gaps, and accelerating knowledge exchange. It also supports innovation through predictive analytics, R&D automation, and the implementation of AI ethics frameworks. The study concludes that integrating AI into institutional learning strategies enhances learning effectiveness and innovation capacity, providing a sustainable competitiveadvantage in a rapidly evolving digital environment.