The Metaverse As An Innovative Marketing Tool To Enhance The Tourism Sector

Abstract

This study aims to explore the role of metaverse technologies as an innovative marketing tool to enhance the tourism sector by analyzing China's pioneering experience in this field. It examines the impact of the metaverse on the Chinese tourism sector by offering immersive virtual tourism experiences that enhance the overall travel experience. The study concludes that the metaverse represents a powerful and promising tool for expanding the tourist base and providing interactive virtual travel experiences that closely simulate reality. The study calls for adopting a comprehensive strategic approach to enhance the use of metaverse technologies in the tourism sector, as this innovative marketing tool has become a strategic necessity rather than merely an option for achieving sustainable sector growth. Additionally, the study recommends strengthening cooperation between the public and private sectors to establish strategic partnerships that support innovation in leveraging the metaverse for tourism development.