قياس أداء وسائل التواصل الاجتماعي

Abstract

Social media marketing has become an essential tool for businesses seeking to engage and interact with their target audiences in today’s digital environment. However, determining the success of marketing initiatives across various social media platforms remains a significant challenge. This study aims to highlight the importance of metrics and key performance indicators (KPIs) in evaluating social media marketing performance. These indicators serve as measurable tools that enable organizations to assess the extent to which their objectives and goals are achieved through social media platforms, while also supporting data-driven decisionmaking to enhance marketing strategies. Despite their importance, many companies face difficulties in selecting and monitoring appropriate KPIs for their social media campaigns, which limits their ability to distinguish between effective and ineffective practices.