The Impact Of Electronic Marketing On Improving The Quality Of Tourism Services

Abstract

This study aimed to determine the contribution of electronic marketing with its seven dimensions on improving the quality of tourism services. To achieve the objectives of the study, a questionnaire was used as a data collection tool. A total of 48 questionnaires were analyzed, which were distributed among a sample of customers of the tourism agencies in El-Oued Province, using the SPSS statistical program. The results of the study showed that the use of electronic marketing has an impact on improving the quality of tourism services, particularly in relation to the following dimensions: electronic service, electronic promotion, website, and virtual communities. The study also indicated a correlation between electronic marketing and the improvement of tourism service quality, especially concerning the dimensions of: electronic service, electronic promotion, website, and virtual communities in the tourism agencies in El Oued Province. finally, a set of suggestions.