Management Innovations As Material-discursive Practices

Abstract

This paper explores management innovations through the lens of sociomateriality, drawing on (Orlikowski & Scott, 2014) material-discursive approach. Based on a single case study of Cevital’s Corporate University, the research employs a qualitative methodology based on the material-discursive analysis of organizational practices. The findings highlight the emergence of certain materializations (lexical shifts, managerial attitudes, relational styles) that reconfigured managerial discourse, while the absence or suspension of others (infrastructures, workforce expansion, and growth targets) constrained the performative scope of organizational transformation. The study emphasizes the analytical potential of the material-discursive perspective for understanding management innovations and calls for further research on corporate universities as sites of MaterialDiscursive Practices shaping organizational change.