The Impact Of Innovation Capital On Raising The Competitiveness Of Enterprises

Abstract

The study indicates a substantial effect on sustainable competitive advantage, with the model explaining 74 percent of its variance. Moreover, all three dimensions of innovation capital product innovation, service innovation, and innovation ability, were found to support competitive advantage. The study recommended introducing improvements and modifications to products in accordance with environmental changes and consumer preferences. It also highlighted the need to encourage innovation by protecting intellectual property rights and providing incentives and special support for outstanding individuals. In the field of services, the study advised adopting new marketing strategies, such as targeting international exhibitions and using the Internet, among other methods.