دور التسويق الصحي في تحسين جودة الخدمات الصحية في المؤسسات الاستشفائية -مستشفىى محمد بوضياف بغليزان نموذجا-

Abstract

The main objective of our study is to try to show the role of health marketing in improving the quality of health services in hospitals. Therefore, we conducted a field study at Mohammed Boudiaf Hospital in Gleizan, where we distributed 50 questionnaires to their workers and retrieved 36 valid questionnaires for analysis. Several of the most important results are that health marketing has an effective role in improving the quality of health services in hospitals.