Overcoming Barriers To The Global Commercialization

Abstract

The commercialization of traditional Algerian products in international markets faces significant structural and situational challenges, particularly regarding standards, logistics, and competitiveness. This research explores how these barriers can be overcome to fully realize the economic potential of these products. The study’s first hypothesis suggests that the widespread adoption of international certifications, such as organic or HACCP, combined with improvements in logistics, could increase exports of Algerian traditional products by 30% by 2025. The second hypothesis proposes that a targeted marketing strategy, inspired by international success stories, could double the global visibility of Algerian products within five years. The research aims to offer practical solutions to address the challenges in the internationalization of Algerian products, contributing to the diversification of the nation’s economy while promoting its rich cultural heritage. The study also evaluates employment trends, market potential, and the key obstacles in international marketing, providing a comprehensive analysis of these dynamics.