Dynamic Capabilities And Hypercompetition

Abstract

This paper examines the radical shift in modern business environments, where static competitive advantages are no longer sufficient to ensure organizational survival amid dynamic competition characterized by rapidly changing strategic rules. Through a review of literature and key theoretical models (e.g., Teece’s dynamic capabilities framework), the study explores how firms innovate, adapt, and reconfigure resources to thrive in volatile markets. It highlights the role of dynamic capabilities in enabling strategic agility, proactive market sensing, and opportunity exploitation. The findings suggest that dynamic capabilities serve as a critical mechanism for sustaining transient competitive advantages in hypercompetitive industries. Ultimately, the paper argues that integrating dynamic capabilities into strategic management is no longer optional but essential for long-term resilience and success.