The Role Of Health Marketing In Enhancing The Quality

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dc.contributor.authorLahmil, Saadeddine
dc.contributor.authorBalouli ,Houssame Eddine
dc.date.accessioned2026-02-10T13:23:43Z
dc.date.issued2025-12-20
dc.descriptionمقال
dc.description.abstractThis study explores the role of health marketing in improving the performance of public hospitals, focusing on its impact on medical staff behavior, hospital development, and service quality. Using a quantitative approach and structural equation modeling (SEM) via SmartPLS v5.0, data were collected from healthcare professionals and patients in Algerian public hospitals. The findings confirm that health marketing has a significant positive effect on all three dimensions, with the strongest impact observed on perceived service quality. These results highlight the strategic importance of health marketing not only in external communication but also in enhancing institutional performance and patient satisfaction.
dc.identifier.citationLahmil ,Saadeddine. Balouli ,Houssame Eddine. The Role Of Health Marketing In Enhancing The Quality . AL-Manhel Economique . Vol. 08. N. 02.20 december 2025. faculty of economie commercial and management sciences. university of el oued.
dc.identifier.issn2602-7968
dc.identifier.urihttps://archives.univ-eloued.dz/handle/123456789/41352
dc.language.isoen
dc.publisherUniversity of Eloued جامعة الوادي
dc.subjectHealth Marketing
dc.subjectHospital Development
dc.subjectService Quality
dc.subjectMedical Staff Behavior
dc.subjectPublic Hospitals
dc.subjectStructural Equation Modeling (SEM)
dc.titleThe Role Of Health Marketing In Enhancing The Quality
dc.typeArticle

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