From Startups To Smart Enterprises

Abstract

The global economy is undergoing a radical transformation due to the development of artificial intelligence (AI), which has become a fundamental element in reshaping digital entrepreneurship. This development has changed the nature of startups' operations, paving the way for the emergence of "smart enterprises" based on data and predictive analytics to enhance innovation and improve decisions. This study aims to analyze the role of AI in reshaping digital entrepreneurship by examining the use of its tools in various stages of entrepreneurial activity, from creativity and operational management to smart marketing and building competitive advantage. The study adopted a descriptive-analytical approach and drew on recent research (2020–2025) to develop a framework that clarifies the relationship between AI and digital innovation. The results showed that AI enables organizations to transform into intelligent entities capable of self-learning, market forecasting, and improving entrepreneurial performance. The study concludes that building smart enterprises requires a strong digital infrastructure, an innovative culture, and supportive policies, emphasizing that integrating AI into entrepreneurial strategies is a fundamental pillar of growth and sustainability.