The Role Of E-wom In Shaping Corporate E-reputation

Abstract

This article analyzes the impact of Electronic Word-of-Mouth (E-WOM) on corporate ereputation, focusing on the case of Algérie Télécom. With the rise of digital platforms and social media, consumer opinions and online interactions play a crucial role in shaping a company's image. E-WOM amplifies the visibility of consumer feedback, influencing trust, engagement, and purchasing decisions. This study examines how positive and negative reviews impact brand perception and explores the strategic importance of monitoring and responding to online discussions. By analyzing social media publications and using digital monitoring tools, the research highlights the necessity of proactive e-reputation management. The findings emphasize the role of advanced analytics and communication strategies in leveraging E-WOM as a competitive advantage while mitigating reputational risks.