أثر استراتيجية تسويق المحتوى على سلوك التفاعل لدى مستخدمي صفحة الفايسبوك لمؤسسة موبيليس

Abstract

This article aims to identify the types of marketing posts that are most effective in promoting the interaction behaviors of users (potential or actual consumers) of the Mobilis Foundation Facebook page. Where a set of content types were tested: informative, relational, incentive, entertaining and its impact on enhancing consumer participation behavior, which we highlighted in the number of likes, number of shares, number of comments. The study found that posts with informative and incentive content received the largest number of likes in When posts with incentive content received the largest number of comments, posts with informative content received the largest number of shares by the fans of the Mobilis Foundation page.