The Impact Of Digital Transformation On The Performance

Abstract

This study aims to test the impact of digital transformation indicators on the performance of startups, Expensya Foundation, as a model during the period 2014-2024, using the ARDL model, relying on the performance of startups as a dependent variable and digital transformation indicators as explanatory variables. The results of the standard study found that there is a positive and significant impact of the cloud computing use index, the software integration index (INT), the artificial intelligence index (AI), and the mobile application use index (MOB) on the annual revenue growth of startups (RG)in the long and short term. The study recommended the need to develop an environment that encourages investment in digital technologies and attempts to integrate artificial intelligence technologies in all transactions carried out by institutions.