Hosting Cultural Events

Abstract

This article examines the role of cultural events in enhancing the image of tourist destinations, as they are an effective tool to highlight cultural identity and enhance the attractiveness of tourism at the local and international levels. These events such to creating positive and lasting impressions of the destination, enhancing its competitiveness in the tourism market. Strategies have been developed to benefit from these cultural events, including collaboration with local communities, partnerships with stakeholders, and the article stresses the importance of measuring the impact of events to develop effective strategies that enhance the tourism image.